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zc站内优化解决方案

众所周知,Zen cart是最好的网店程序之一,但与生俱来的一些程序问题干扰了站内搜索引擎优化。所以需要通过插件的应用及2次开发来达到我们更好的通过搜索引擎销售产品的目的。

1>测试首页、频道页、内页的meta属性(主要包括标题、描述与关键词),根据页面匹配性,将关键词有效的布局在每个页面内,最好可以达到自由编写的水平。

2>正确书写robots.txt和站内nofollow属性,屏蔽部分与页面优化冲突或者不应被搜索引擎抓捕的目录和页面。

3>保证多种语言版本网站内容的收录和索引

4>针对性强的页面静态化并使其具有良好的结构(注意控制路径长度):以产品和产品目录页面为核心,构建核心明确、相关度高的站内结构;产业页面 内容唯一、不与其他页面重复;站内导入链接无误,由于更新等原因失效的错误页面使用404.htm;重要的产品及目录页面在网站大型调整后要保证url不 变,已做变化的需要将原路径301永久重定向到新页面;首页确定主域名后,其他域名301定向到主域名。

5>适合中英文等不同语言包的优化插件。

6>生成sitemap或rss feed并提交。

解决方法:安装优化插件

Yahoo! Product Submit Feeder

下载:http://www.zen-cart.com/index.ph … ontrib_info&products_id=841

用于提交网站产品到雅虎搜索引擎在线营销商务数据库(具体介绍见

http://searchmarketing.yahoo.com/shopsb/shpsb_specs.php)

Ultimate SEO URLs

下载:http://www.zen-cart.com/index.ph … ontrib_info&products_id=231用于站内相关页面地址静态化

Tabbed Products Pro

下载:http://www.zen-cart.com/index.ph … ontrib_info&products_id=924

用于优化分类及产品页面Meta等标签

Swap Images via MouseOver or Click

下载:http://www.zen-cart.com/index.ph … ontrib_info&products_id=311

用于提高产品展示的用户体验,简化浏览过程

Simple SEO URL

下载:http://www.zen-cart.com/index.ph … ontrib_info&products_id=1013

用于转换页面路径形式,以频道形式优化url

EZ pages rel=nofollow attribute

下载:http://www.zen-cart.com/index.ph … ontrib_info&products_id=944

用于更好的控制页面抓取和索引

css-buttons

下载:http://www.zen-cart.com/index.ph … ontrib_info&products_id=272

优化模板图片,提高页面浏览速度

Bidhopper Dynalist Generator

下载:http://www.zen-cart.com/index.ph … ontrib_info&products_id=840

用于提交产品到bidhopper.com(一个基于美国用户的分类产品及相关价格的商业搜索引擎)

Live help 1.2

下载:http://www.zen-cart.cn/forum/topic4466.html

更多seo及用户体验插件详见:

http://www.zen-cart.com/index.php?main_page=index&cPath=40&zenid=fa8f24307bfa5e0824e7da03812d9e50

商业插件:

http://www.magic-seo-url.com/zencart/

介绍见:http://www.magic-seo-url.com/zencart/features.html

经过以上的调整,我们可以使基于Zen Cart程序的站点达到以下水平:

1>保证站内有效页面在各个搜索引擎的索引数量。

2>通过在线统计系统或者分析logfiles得到产品的销售规律。

3>追踪排名变化,根据竞争对手的情况有效调整推广方案。

4>排除重复或类容页面对站点各关键词排名的影响,有效提高页面pr。

5>在流量及排名的稳定的情况下,分析网站用户体验(比如搜索、联系方式、交易方式等)对客户转化率的影响,适时调整。

6>对站外优化提出最大工作量的细节要求,定期定量的完成链接打造等指标。

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全副武装你的Zencart网店之SEO归类于: ECOMMERCE, SEO, 网站建设 ― 标签:SEO, ZENCART ― admin @ 4:03 am

这里指的全副武装并不是说能用的Zencart模块都一概装上,我们知道做任何事情都需要有的放矢,这样才能精确到点,也能省去更多的人力和财力成本,对于一个CMS系统来说,你面对的可能是漫漫浩海一样多的插件与模块选择,该如何选择应该装和不应该装的呢?这里就Zencart的Seo模块做个全副武装化说明,仅代表个人意见,仅供参考,版本适用于1.38.

1.安装Ultimate SEO URLs, 目的: 使得站内相关页面地址伪静态化.

下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=231

2.Tabbed Products Pro, 目的: 优化分类及产品页面Meta等标签

下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=924

3.Simple SEO URL模块的安装, 目的: 转换页面路径形式,以频道形式优化url

下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=1013

4. 全站化RSS Feed模块, 目的: 让你的网店在任何页面都可实现RSS提交与抓取.

下载:http://www.zen-cart.cn/modules/wfdownloads/visit.php?cid=2&lid=217

5. EZ pages rel=nofollow attribute 模块, 目的: 更好的控制页面抓取和索引

下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=944

关于优化Zencart网店的问题,老外给出了这样一个比较全面的做答,以下为引用内容,亦供参考:

Changes the dynamic URLs to static pages with SEO friendly URLs Generates well-structured URLs in relation to catalogue content Verifies and validates each URL

If the user/visitor makes any mistake in the URL, it is redirected to the correct URL – no HTTP 404/Not Found error or content penalty occur. E.g.:

www.example.com/your-wrong-category-name-1/ your-wrong-subcategory-name-1/your-wrong-product-name-1.html to www.example.com/your-category-name-1/your-subcategory-name-1/ your-product-name-1.html Supports safe changes of URLs

If any page receives new URL due to change in the content, all older URLs still work and the web browser or crawler is redirected through HTTP 301 Moved Permanently to the new URL. E.g.:

www.example.com/your-category-name-1/ to www.example.com/your-new-category-name-1/ Supports redirections from ALL original ZenCart URLs

E.g.: www.example.com/index.php?mainpage=index&cPath=2_5 to www.example.com/category-name-2/subcategory-name-5/ Prevents possible duplicate content penalties – no duplicate content available on the different URLs

E.g.: www.example.com/index.php?mainpage=product_info&pro ducts_id=1 and www.example.com/index.php?mainpage=product_info&cPath=1_4&pro ducts_id=1 will be www.example.com/category-name-1/subcategory-name-1/ product-name-1.html

…and more – Magic SEO URL for ZenCart fix many duplicate content penalties such as:

www.example.com/index.php?mainpage=product_info&products_id=1

www.example.com/index.php?mainpage=product_info&manu facturers_id=1&products_id=1

www.example.com/index.php?mainpage=product_reviews&products_id=1

www.example.com/index.php?mainpage=products_new&act ion=buy_now&products_id=1

www.example.com/index.php?mainpage=index&cPath=1_4&sort=2a&act ion=buy_now&products_id=1

www.example.com/index.php?mainpage=index&cPath=1_4&sort=2d&act ion=buy_now&products_id=1

www.example.com/index.php?mainpage=index&cPath=1_4&sort=3a&act ion=buy_now&products_id=1

www.example.com/index.php?mainpage=index&cPath=1_4&sort=3d&act ion=buy_now&products_id=1

www.example.com/index.php?mainpage=index&manu facturers_id=1&sort=2a&action=buy_now&products_id=1

www.example.com/index.php?mainpage=index&manu facturers_id=1&sort=2d&action=buy_now&products_id=1

www.example.com/index.php?mainpage=index&manu facturers_id=1&sort=3a&action=buy_now&products_id=1

www.example.com/index.php?mainpage=index&manu facturers_id=1&sort=3d&action=buy_now&products_id=1

and much more! Prevents possible duplicate content penalties of Notify (add/remove) links Prevents home page content penalties?

www.example.com/?, www.example.com/index.php and www.example.com/index.php? will be www.example.com only!

(also incorrect backward links are redirected to www.example.com) Multi language mode and single language mode

If your ZenCart based shopping cart is using several languages, Magic SEO URL for ZenCart splits your shopping cart to virtual directories containing language code. Otherwise there is no any splitting to language code directories. Supports unlimited Products Types?

Properly handles settings of Product Types in ZenCart administration (Catalog – Product Types). Makes all relative URLs absolute

Search Engines will spider your shopping cart easier. Properly Sessions IDs handling

Sessions IDs (zenid parameter in URLs) are removed when one of 120 worldwide webcrawlers is detected. Also, if the webcrawler finds backward link with Session ID, it is redirected to the URL without this parameter. Possibility to set Maximum number of words in one URI’s level

Others are omitted in URIs. Possibility to set Minimum word’s length

Shorter words are excluded from URIs. Various versions for different encodings (ISO/CP), UTF-8 supported. High speed without negative effects to server load or web server response due to two level cache and RegEx optimizations

Does not add any SQL queries – fancy data for SEO friendly URLs are cached in the system memory during script execution and are also stored to the special files for future usage to save database server resources.

All Rewrite Rules are optimized for maximum speed. Does not break any installed Add-ons, Modules or Templates/Themes No modifications to ZenCart files required

You add only one line of code for installation.


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